The Book of Lux: Velar VIP

For the global launch of the new Range Rover Velar at the Design Museum, London, I worked on the very special VIP book. This was a book that I wanted to portray in touch and feel the same high end qualities that you would find within the luxury vehicle. Choosing to design it with K-Bind, lay flat was used to great effect allowing the vehicle interior and exterior to be placed over the spine with nothing lost. The edges of the book were gilt adding a real touch of luxury. With beautiful imagery and simple typographic touches the book was a great success that echoed the star studded reveal.