01
New Evoque: Live for the City
For the launch of the New Range Rover Evoque the client wanted a launch film that was punchy and energetic, delivering a modern message for the car. This was premiered at a gala event in London. I was responsible for the look, feel and imagery of the visuals. I worked with a creative copywriter who wrote a snappy script, which when paired with my kinetic typography, resulted in a bold, eye-catching fast paced film. Titled Live for the City, we teamed up with external friends to bring this to life. They even made a sheep wink for me that was in the storyboard!
Living Colour
I also styled up the look and feel from the colours supplied by the client for them to work within media infographics and for display walls at the launch. The launch film went on to obtain 3.9 million views across all social channels.
02
Evoque - Special Edition with Victoria Beckham
This was a commission for the the Beijing Auto show, a VIP launch event to produce material and media information for guests and media. I designed the word lock-up and commissioned and art directed a shoot of the car in Spain and LA and designed a lifestyle luxury brochure that had a fashion shoot by Nick Knight. The premium limited-edition brochure was produced as a gift for a launch party and evening event.
Two hundred of the brochures signed by Victoria and Gerry McGovern were presented to the owners of the Special Edition Evoque.
