Amazon Alexa
I oversaw the work for JLR and Amazon with their built in Alexa. The campaign for Land Rover’s hero film, I storyboarded the concept and created a clean, modern and luxurious film asset using the Range Rover halo model with the campaign line, ‘Life Integrated’. We designed a speech response graphic and devised typographic representations of the responses, showing that the technology is fast, intuitive and responsive.
Same but different…
For Jaguar the campaign line was “Your Life Connected” which featured on the I Pace and F-Pace. Both Land Rover and Jaguars tech for Alexa is the same but both brands had a completely different visual.
I art directed all the shoots in the studio and also worked up the creative for 4 social films for Land Rover that was shot in 3 different locations over 4 days with 3 different Land Rover models.