Rado Watches

Luxury Swiss brand Rado have been crafting high-end watches since 1917. When they approached with this opportunity I jumped at the chance. Rado wanted to bring their three new timepieces to life that would run in stores. Taking the USP of each watch we dialled the concept up from times zones, delicate and light to hard and robust. Working with a specialist CGI partner these were brought to life all with their own look and feel.

“Tough and Robust”

“Touch Technology”

“Elegant and Light”

Time for the End Result

The films that were shown in all Rado stores.

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