Lotus Eletre Media Drive
This was Lotus’s most important event for a decade with the brands first all electric Hyper SUV, the Lotus Eletre. 150 media from around the globe attended over two days incorporating dynamic routes. I oversaw and ran all of the creative from designing two immersive split themed areas, a tech zone and a performance zone with large format wall mounted infographics and video content. I also planned and art directed a full suite of hero press images as well as video footage.
A journey through the zones
Welcome to Norway
The welcome area of the Norwegian hotel also had wall information, and every guest got a welcome letter with a unique British newspaper about the program ahead. A runway hanger with information about the R vehicle and the Lotus brand was also designed. All these areas were designed that the media could take away the key product messages of the car while meeting the relevant engineers.
The Results
Throughout the entire programme I ran the content creation team that delivered bespoke film and stills to the journalists all of which were edited, retouched and delivered within 24 hours of them departing. Coverage was seen by over 20 million eyeballs and was a huge success for the brand.
