200mph in Nevada
The new F-TYPE SVR was the fastest production vehicle they ever made. What better way to celebrate this and showcase its art of performance with a Hollywood actress Michelle Rodriguez, star of the Fast and Furious fame. The concept was to create a real global experience. With the team I was creative director, worked closely with editors and grade for a true cinematic feel that saw us close 10 miles of Nevada highway to break 200mph successfully.
Delivery
I worked with the crew in planning and delivering the project, art directing Michelle with the cars for still and film footage as well as a suite of hero imagery. One funny fact was my personal photo of Michelle with the car was liked so much it was used as her official picture of the stunt which went to her millions of followers on Instagram.
