50 Years of XJ

To celebrate the 50th anniversary of the Jaguar XJ, I created this campaign with a multitude of assets produced from just one shoot. Gathering all of the XJ iterations together under one roof was a one-off event and we made the most of it! We created a short film, poster artwork, a ‘living timeline’ evolution film, a full suite of stills photography, social content assets, and a printed media booklet too.